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Eby said the trip is aimed at deepening ties with existing customers buying goods from British Columbia and finding new ones for natural resources in demand around the world. 

“So the first goal here will be to meet with those partners that we have internationally and expand the work that they are doing with us,” Eby said. “The second is to introduce B.C. businesses and connect them to new partnerships and new opportunities through various events that are taking place.”

Eby announced the trade trip with Popham at a Victoria wharf, where crews were unloading almost 300,000 pounds of sablefish, also known as black cod, off the Ocean Pearl. 

The 130-foot-long fishing vessel owned by Finest At Sea Ocean Products Ltd. had just returned from sea. About 80 per cent of the catch, frozen and headless, were to be shipped to Japan. 

Bruce Hale, captain of the Ocean Pearl, said Japan has been the main buyer of the firm’s premium products.

“In the last few years, the American market has been growing, but now we are seeing a swing back to Asia, because of the tariffs on American products,” he said. “It’s bringing the Asians back to our products.” 

Eby said the trade trip is part of a joint plan with the federal government to make Canada more independent and less reliant on the United States. 

“We look forward to working with the federal government on delivering that vision right here off the West Coast of Canada, and partnering with other provinces and territories to make that reality,” Eby said. 

Jairo Yunis, director of policy with the Business Council of British Columbia, said it’s important to diversify trade, but this agenda will only pay off if B.C. speeds up permitting for natural resources and becomes a more attractive place for foreign investors. 

He cited potential energy exports to the Asia-Pacific as a key to diversification, while noting that the province had already reduced reliance on the U.S. in the past 20 years or so.

But he said diversification hinged on having the right “permanent regime” of competitive tax and regulatory structures.

“We have to do a lot of things domestically to make ourselves competitive in global markets,” Yunis said, and it was crucial that all levels of government were “rowing in the same direction” in the face of U.S. tariffs.

Japan and South Korea rank third and fourth among B.C.‘s trading partners, well behind mainland China and the United States, which absorbs about 55 per cent of provincial exports.

BC Stats says Japan accounted for about 10.4 per cent of B.C. exports in 2024, while South Korea accounted for about 6.6 per cent. 

“So the goal here is to continue to accelerate trade with these countries, to continue to create opportunities, trying to retain the jobs for British Columbians that diversified markets represent,” Eby said. 

Key B.C. exports to Japan include energy, lumber and food products, including fish. 

Crews unloading the Ocean Pearl on Wednesday sorted the frozen sablefish into bins according to quality, with forklifts loading the bins into a trailer for shipping. 

Overseeing it all was 24-year-old Bella Shewan, who said she had been working with the company for 12 years. In fact, Shewan has been around the wharf since she was five years old, when her mother was working for the company. 

“I hire all of the crew that you see here,” she said. “I organize all of the trucking, where it is going ... all the logistics for timing. I am responsible for the materials we have, everything we need to take the fish off the boat.” 

It’s a race against time to deal with the frozen fish as temperatures rise. “In the summer, it has to be immediate,” she said. “The moment (a bin) is full like that, it has to be five minutes max.”

This urgency creates a lot pressure, but also satisfaction. “It’s very fun,” she said. “The most fun of my job is when I am busy like this, running around. There is lots of pressure in that regard and I thrive under chaos and pressure as well.”

This report by The Canadian Press was first published May 14, 2025.