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The legacy gap: why Canadians ²¹°ù±ð²Ô’t sharing their end-of-life wishes — even though they know they should

Survey from Arbor Memorial shows disconnect between Canadians’ beliefs and end of life practices.

3 min read
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Most Canadians deeply value the concept of planning for the future. In fact, 94 per cent agree it’s important to share their end-of-life wishes with loved ones. Yet fewer than half have actually done so.

Arbor Memorial Inc.’s 2025 Legacy Council Survey1 highlights this striking disconnect between what Canadians believe and what they do. While strong agreement around the importance of communicating one’s wishes has grown (66 per cent now strongly agree, up from 57 per cent in 2023), the number of people who’ve made or shared a plan has dipped slightly — from 50 per cent to 47 per cent.

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