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“At Colgate, we’re committed to helping Canadians take control of their oral care through prevention. The new Colgate Total Active Prevention system combines advanced science with proven results, giving consumers the tools they need to stay ahead of common oral health concerns like plaque and gingivitis,” said Jenn Porter, senior vice president - general manager, Colgate-Palmolive Canada.

According to the World Health Organization, oral disease is estimated to impact nearly 3.7 billion people worldwide.¹ And untreated tooth decay in permanent teeth is the most common health condition, according to the Global Burden of Disease 2021 report. However, the WHO also states that most oral health conditions are largely preventable and can be treated in their early stages.

Ways to get ahead of oral care concerns include promoting a well-balanced diet low in free sugars and high in fruit and vegetables, favouring water as the main drink, stopping tobacco use, reducing alcohol consumption, and practicing good oral care habits — such as twice-daily tooth brushing with fluoride-containing toothpaste.

Developed by experts, the Colgate Total Active Prevention products helps put the power of prevention in the hands of consumers, helping them get ahead of their oral health with three key products: a reformulated toothpaste, an innovative toothbrush, and a mouthwash.

As oral health can impact one’s overall health, the Colgate Total Active Prevention system helps you support your well-being, each and every day. It’s a system that’s backed by science to fight bacteria in your mouth.

The Colgate Total Active Prevention Whitening Toothpaste provides long-lasting antibacterial action for 12 hours with twice-daily brushing over four weeks of continued use. It is a revolutionary new formulation that stabilizes its active ingredient, stannous fluoride. The product helps prevent tooth sensitivity, reduce plaque bacteria, fights cavities, and prevents gingivitis. Stannous fluoride is notoriously difficult to stabilize, particularly in a neutral, aqueous environment (like toothpaste and the inside of the mouth), making Colgate Total Active Prevention toothpaste formulation a true innovation in preventive oral care technology.

Helping you get that toothpaste where it needs to go, the Colgate Total Active Prevention system introduces a new foaming clean toothbrush which is designed with over 5,000 high-density bristles and rapid foaming action, to help reach deep along the gumline and between teeth to remove bacteria.

“The Colgate Total Active Prevention system was created to simplify daily routines while addressing the root cause of common oral health issues like gingivitis and plaque. With innovative products that work together, this system empowers Canadians to take proactive steps toward healthier smiles and greater confidence,” said Porter.

For more information about these products, to explore a variety of oral care news and advice, or to learn more about Colgate’s commitment to oral health, please visit��.

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